Absa needed an engaging way to drive card usage and increase brand interaction during live sporting events, while creating a memorable, high-energy customer experience.
The Story
The Solution
BIGBrave developed a digital Spin & Win experience, initially as an interactive wheel-based game and later evolved into a mobile game for large-scale stadium activations like the Betway SA20. The platform rewarded users for transacting with their ABSA cards, seamlessly connecting real-world behaviour with digital engagement.
The Process
BIGBrave followed its design thinking framework to create an engaging, interactive experience:
- Interactive spin-to-win game driving real-world card transactions
- Scalable mobile activation for high-volume live events
- Increased engagement, foot traffic, and brand interaction at stadium activations
The Result
Increased card usage, high in-event engagement, and a scalable activation platform that amplified brand presence and customer excitement across live events.
