Absa needed an engaging way to drive card usage and increase brand interaction during live sporting events, while creating a memorable, high-energy customer experience.
The Story
The Solution
BIGBrave developed a digital Spin & Win experience, initially as an interactive wheel-based game and later evolved into a mobile game for large-scale stadium activations like the Betway SA20. The platform rewarded users for transacting with their Absa cards, seamlessly connecting real-world behaviour with digital engagement.
The Process
BIGBrave followed its design thinking framework to create an engaging, interactive experience:
- Defined the reward mechanic that would tie card transactions to in-game play.
- Prototyped the wheel-based game and tested it in a live activation environment.
- Re-engineered the experience as a mobile game to scale to stadium-sized crowds.
- Integrated with Absa's transaction data to trigger rewards in real time.
The Result
Increased card usage, high in-event engagement, and a scalable activation platform that amplified brand presence and customer excitement across live events.
